Response to: Ideas that will Change the World? and Plenty 20 awards
There is nothing wrong with pointing out your strengths. And in my opinion Toyota's focus on the environment comes from a better place than many companies. To me, Toyota's long term vision and principles of benefiting society led to the view that an environmental focus was important.
That is a much better starting place than "oh, there are a bunch of people that like the environment lets market to them by saying we are eco-friendly." And if we have to do a couple green things so we can market lets do that.
The actions that the different initial conditions lead to will be different.
Related: Toyota Engineers a New Plant: the Living Kind - Toyota Robots